Media Plan for ADIB Cup | United Arab Emirates

Projects Overview:

• Strategy Development:
  • Designed a 360-degree media strategy focusing on digital, print, and outdoor channels to reach diverse audiences.
  • Defined key messaging around community engagement, sportsmanship, and ADIB’s role in fostering youth and sports development.
• Media Channels:
  • Digital Platforms:
    • Social Media: Tailored campaigns for Facebook, Instagram, Snapchat, and TikTok to drive excitement and event awareness.
    • Programmatic Ads: Utilized targeted online ads to reach specific demographics.
  • Outdoor Advertising:
    • Strategically placed billboards across high-traffic areas in Abu Dhabi, Dubai, and other Emirates.
  • Broadcast Media:
    • Collaborated with local TV and radio stations for event coverage and promotional spots.
• Engagement Initiatives:
  • Influencer Partnerships: Engaged local influencers and sports personalities to amplify the campaign.
  • Community Contests: Organized online challenges and giveaways to build anticipation for the event.
• Results Tracking:
  • Monitored campaign performance through analytics tools to measure impressions, engagement rates, and event attendance.